AI chatbot on your site: when it actually makes sense

The hype says every site needs a chatbot. Reality is finer: there are cases where it solves and cases where it gets in the way. Real numbers and rules that separate a useful bot from a depressing one.

Published on May 15, 2026·4 min read·by Enrique Becerra

// AI FOR SMALL BUSINESSES

5 tasks you can already automate with AI this week

Forget chatbots and autonomous agents. Five concrete tasks any freelancer can automate this week with AI, with zero technical setup and zero euros spent.

Published on May 13, 2026·5 min read·by Enrique Becerra