PROFESSIONAL WEBSITES
Migrating your firm's old website without losing rankings or clients
Renewing your website feels risky: what if I lose my Google rankings? You can migrate without losing positions or clients. Here's how.
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Articles
On professional websites, AI applied to business, SEO and technical decisions. No jargon, with judgment.
SEO AND VISIBILITY
Your accounting firm isn't winning clients online: why, and how to fix it
If your website is a brochure nobody visits, it's not bad luck: it isn't built to win clients. Here are the three things that change it.
SEO AND VISIBILITY
Google Maps: one hour of work, 10× more local visibility
Your Google Business profile is the most undervalued lever in local marketing. One hour done well on your listing is worth more than many paid campaigns.
PROFESSIONAL WEBSITES
Online bookings in 2026: the 4 honest options and which one fits you
Booking by WhatsApp has outgrown many small businesses. There are four possible paths, and only one fits each business. An honest guide for freelancers.
SEO AND VISIBILITY
Why nobody contacts you through your website (and the 5 changes that move the needle)
Your site is there. People visit. But the emails never come. Five causes show up again and again on freelancer sites, and all of them can be fixed in less than an afternoon.
AI FOR SMALL BUSINESSES
AI chatbot on your site: when it actually makes sense
The hype says every site needs a chatbot. Reality is finer: there are cases where it solves and cases where it gets in the way. Real numbers and rules that separate a useful bot from a depressing one.
TECHNICAL DECISIONS
Custom website vs template: how to decide without regretting it
The classic debate is outdated. In 2026 there are three lanes, not two, and the real argument isn't upfront price anymore. An honest guide for freelancers and small businesses.
AI FOR SMALL BUSINESSES
5 tasks you can already automate with AI this week
Forget chatbots and autonomous agents. Five concrete tasks any freelancer can automate this week with AI, with zero technical setup and zero euros spent.
