For more than eight years I've built and maintained websites for large companies: sites that get thousands of visits a day and can't afford to fail. That's where I learned to do things carefully, to think before touching anything, and to leave everything so anyone can keep working without breaking it.

At some point I realised that this same care is exactly what most small-business websites are missing. And that's how this solo adventure started: taking everything I've learned in the corporate world and putting it at the service of freelancers and small businesses — one to one, no middlemen or salespeople in between.

The way I work comes from a simple idea: the website adapts to your business, not the other way around. Templates have been so overused lately that half the internet looks like the same page repainted. I'd rather start from scratch and understand how your business actually works, so the result has personality and truly represents you.

How I work

Custom-made, from scratch

No templates repeated across thousands of sites. I understand your business and build something that only fits you: your tone, your way of working, your customers.

Easy to maintain, no strings to me

I hand you a website you can update yourself, without calling me every time a line of text changes. And if one day you want to carry on alone, it's all yours.

AI speeds things up; craft makes the call

AI has come a long way and it's tempting to ask it to build your whole website. But without knowing what you're putting together you end up with a site that's hard to maintain and has no soul. I lean on AI to go faster, but I'm the one who decides and gives it the finish — that's why the result works, attracts customers and lasts.

Shall we talk about yours?

If you want a website made to measure, easy to maintain and that truly represents you, tell me about your project. The first conversation is 30 minutes, no commitment.

Let's talk →